For this project, we aimed to craft an interactive, tangible unboxing experience that would not only excite but also deeply connect Goran Dragić, a celebrated Slovenian basketball player and NBA star, with his community. Commissioned by JH Boards, the package was designed as a custom 30-kilogram safe, blending robustness, elegance, black steel, and refined craftsmanship. To enhance the experience, we incorporated a code lock, adding an element of mystery and challenge—transforming the act of unboxing into an engaging and meaningful moment.

The event took place at Goran Dragić yearly camp. Together with the children Goran answered the questions. With every right answer they inched closer to cracking the code, fostering excitement and teamwork. After a series of correct answers, the code was finally unlocked, and the box opened, revealing its contents. This unique unboxing experience not only created a sense of achievement and very memorable experience, but also built a lasting bond between Goran and his community, through the shared anticipation and joy of discovery.